Invention 02: Case Study
True Canvas
True Canvas needed a brand system that made skincare for sensitive skin feel natural, personal, and refined.
I designed around the idea "Your Skin, Your Canvas" to create a narrative that my creative structure could surround and animate.
ROLE:
UI / UX Designer
Brand Designer
SCOPE:
Web Design
Packaging Design
TOOLS:
Figma
Photoshop
Illustrator
Invention 02: Case Study
True Canvas
True Canvas needed a brand system that made skincare for sensitive skin feel natural, personal, and refined.
I designed around the idea "Your Skin, Your Canvas" to create a narrative that my creative structure could surround and animate.
ROLE:
UI / UX Designer
Brand Designer
SCOPE:
Web Design
Packaging Design
TOOLS:
Figma
Photoshop
Illustrator
Project Objective
Create a connected identity system that unites the brand’s packaging and website under one visual language. The clients also highlight that the brand carries beauty products as well meaning I need to keep the design adaptable.
The goal was to move away from the sterile look common in clean skincare and instead build something that feels trustworthy, expressive, and easy to navigate.
Invention 02: Case Study
True Canvas
True Canvas needed a brand system that made skincare for sensitive skin feel natural, personal, and refined.
I designed around the idea "Your Skin, Your Canvas" to create a narrative that my creative structure could surround and animate.
UI / UX Designer
Brand Designer
ROLE:
Web Design
Packaging Design
SCOPE:
Figma
Photoshop
Illustrator
TOOLS:
Invention 02: Case Study
True Canvas
True Canvas needed a brand system that made skincare for sensitive skin feel natural, personal, and refined.
I designed around the idea "Your Skin, Your Canvas" to create a narrative that my creative structure could surround and animate.
UI / UX Designer
Brand Designer
ROLE:
Web Design
Packaging Design
SCOPE:
Figma
Photoshop
Illustrator
TOOLS:
Project Objective
Create a connected identity system that unites the brand’s packaging and website under one visual language. The clients also highlight that the brand carries beauty products as well meaning I need to keep the design adaptable.
The goal was to move away from the sterile look common in clean skincare and instead build something that feels trustworthy, expressive, and easy to navigate.
Invention 01: Case Study
True Canvas
True Canvas needed a brand system that made skincare for sensitive skin feel natural, personal, and refined.
I designed around the idea "Your Skin, Your Canvas" to create a narrative that my creative structure could surround and animate.
TOOLS:
Figma
Photoshop
Illustrator
SCOPE:
ROLE:
UI / UX Designer
Brand Designer
Web Design
Packaging Design
Project Objective
Create a connected identity system that unites the brand’s packaging and website under one visual language. The clients also highlight that the brand carries beauty products as well meaning I need to keep the design adaptable.
The goal was to move away from the sterile look common in clean skincare and instead build something that feels trustworthy, expressive, and easy to navigate.
Discovering
the Pain Points
Users with sensitive skin often feel alienated by brands that look too medical or too polished. Competitors communicated “clean” through sterile visuals and technical language, which creates distance instead of comfort.
True Canvas needed to look credible without losing its human side. The design focused on visual calm, clear hierarchy, and small emotional cues. Using tone, layout, and color to slow the experience down and make it feel personal.
Discovering
the Pain Points
Users with sensitive skin often feel alienated by brands that look too medical or too polished. Competitors communicated “clean” through sterile visuals and technical language, which creates distance instead of comfort.
True Canvas needed to look credible without losing its human side. The design focused on visual calm, clear hierarchy, and small emotional cues. Using tone, layout, and color to slow the experience down and make it feel personal.
Under Construction
( More Details Coming Soon )
Under Construction
( More Details Coming Soon )
Discovering
the Pain Points
Users with sensitive skin often feel alienated by brands that look too medical or too polished. Competitors communicated “clean” through sterile visuals and technical language, which creates distance instead of comfort.
True Canvas needed to look credible without losing its human side. The design focused on visual calm, clear hierarchy, and small emotional cues. Using tone, layout, and color to slow the experience down and make it feel personal.
Under Construction
( More Details Coming Soon )